Hitachi Vantara

Collaborating with Moving Brands, our challenge was to revitalize the brand identity for Hitachi Vantara, a global leader in data solutions. The project involved reimagining their visual identity and creating a robust design system to better communicate with their audience.

The creative process was informed by extensive research and client interviews, which provided a foundational narrative framework for the brand’s positioning and story. This strategic groundwork guided the development of a comprehensive design system.
Working within the existing logo and primary colors, the project focused on building a flexible and cohesive system. The visual guidelines were expanded to include a new secondary color palette, refined typography, and new art direction principles.
The new system also introduced a dedicated iconography grid and a modular layout for consistent application across platforms. A key component was the development of a unique 3D graphic language—a cohesive system of materials and shapes that visually represents the company’s data offerings.