Spring Health

Spring Health was founded to make mental healthcare accessible and beneficial for everyone. The challenge was to create a brand identity that balanced their data-driven, clinical expertise with a sense of approachability and warmth. The goal was to build trust and reflect their commitment to both effectiveness and compassion.

In collaboration with Moving Brands, our solution was a brand system built on the core concept of “precision with humanity.” Working closely with the internal team and the foundry Dalton Maag, we developed a custom wordmark and a symbol that captures the ideas of listening, growth, and new beginnings. We also created detailed art direction guidelines, a versatile library of graphic components, and a custom color palette, all designed to communicate Spring Health’s honest and engaging story about mental health and well-being