Packaging

Rituale

Product & Design
The Rituale moka machine features a young, modern, and elegant design. Its two-sphere form symbolizes the sun and moon, representing a ritual that fits into any part of the day. The design also incorporates functional features like a broad base to protect the handle from heat and a splash-free, inner spout system. The machine is available in aluminum or stainless steel with a range of color combinations inspired by the shifting hues of day and night.

Packaging
The packaging was designed with a minimalist and sustainable approach. It consists of two molded pieces of recycled paper that securely encase the moka pot, protecting it during shipping and handling. A vertical wrap, color-coded to match the moka pot inside, holds the product information.

Typography
To reinforce the brand’s authenticity and create a human, approachable feel, a custom variable typeface called Rituale Sans was developed. Its rounded shapes and ink traps are inspired by the moka machine itself and traditional coffee cups, allowing the font to gracefully adapt across various applications.

Wynn Resorts

Moving Brands’ recent collaboration with Wynn Resorts involved a comprehensive redesign of their toiletry products. The project encompassed single-use bottles, packaging, and the creation of custom wall-mounted units and large refillable bottles for the shower.
To inform our design approach, we conducted thorough research on Wynn Resorts and analyzed competitive offerings. This process led to the development of several design options that aligned with our findings and strategic goals.
Inspired by the art and materials found both within and outside the resort, the chosen design conveys Wynn’s timeless elegance through the use of modern typography and metallic colors, which are signature elements of the brand. To achieve the desired reflective and metallic look, we worked closely with Wynn’s long-standing manufacturing partner, analyzing prototypes, materials, and colors. Through multiple rounds of refinements and product testing, we successfully developed the correct product formulation, ensuring that both our design vision and Wynn’s sustainability goals were met.